One day soon, kids won’t even know just what a video store is. All videos and movies will soon be downloaded, creating a trip to the video store an anachronism. Don’t laugh. The next time you ask a kid to roll down the windows, and they ask why people say that, you’ll know very well what I mean. They’ll soon think exactly the same way about planning to rent a movie.
The advantages for the customer are huge, especially in this very day and age of high gas prices and terrible traffic. Who would like to drive anywhere to go manage to get thier video content when it could simply be downloaded? A mouse click is so much more convenient. As more people view their computer as the middle of their entertainment system, the occasions of the video store are numbered. With the release of Microsoft’s Vista os, which has tremendous integrated video and entertainment capabilities, the customer took another giant step toward adopting their computer as the middle of their entertainment universe.
As huge numbers of people purchased iPODs and to an inferior extent Microsoft Zunes for mobile video viewing, they’ve become accustom to having their content downloaded, as opposed to actually awaiting it to be delivered or driving to get it themselves. The 5th generation of the iPOD and the release of the Zune in the last quarter of 2006 have proved incredibly successful. The release of the video-capable iPOD helped apple sell 14 million units in the 4th quarter of 2005 alone. The Zune has experienced somewhat slower sales, despite a larger, brighter full-color screen and WiFi networking capability, two features that should have helped Microsoft close the gap with Apple.
A lot of reasons why the Zune has failed to offer on a par with the iPOD are as a result of Microsoft’s marketing technique for the player. For example, although the Zune is available in many colors, Microsoft has failed to adequately communicate this fact to the buying public instagram video downloader. An additional reason for the Zune’s slow sales has regarding Microsoft’s propensity to explain the Zune with marketing speak, rather than clearly explaining to consumers why they want one. Here’s Microsoft talking about the Zune: “It’s actually not a device. It’s an entrant into the new connected entertainment market for creating new shared and social experiences based around content” Huh???
In May of 2007, Microsoft tried to reverse their previous failure to fully capture the imagination of consumers with the introduction of the Halo 3 edition of the Zune. This special edition is loaded with special Halo audio and video content, including Halo soundtracks, theatrical trailers, and a particular episode of Red vs Blue only designed for the Zune. It’s also emblazoned with Halo 3 graphics. At press time, the Halo 3 edition of the Zune is just available at Game Stop.
There are fewer technical reasoned explanations why the Zune has failed to topple the iPOD in the portable video player marketplace. Probably the main one has regarding their inexplicable decision to exclude a scroll wheel form the Zune’s feature set. Whilst it has a control that looks for all your world like a scroll wheel, it’s actually a 4-way cursor button, like on a TV remote control. A 4-way cursor isn’t exactly how many consumers want to regulate their portable video players, so they’ve voted making use of their dollars in support of the iPOD. That said, the Zune is really a fantastic player, and the quality is ideal for a small portable. For anyone consumers who have bought their units with that in your mind, they’ve the ability to download and enjoy a variety of videos, TV shows and movies on a very nice, portable platform.
The iPOD will allow the usage of Apple’s AAC codec, MP3, Apple Lossless, AIF, or WAV formats for audio downloads. Video content is supported in H.264, which can be also called MPEG-4 part 10. This is a standard for good quality, compressed video. The Zune uses, one guess here, Microsoft’s WMA and WMV formats for audio and video respectively. The Zune also supports H.264 for video and MP3 or AAC for audio. Both players will allow JPEG picture formats. There are lots of file format converters designed for use with both players to enable video in other formats and resolutions to be converted and optimized for storage and use with the portable players.