All I learn about Hulu is that’s an online TV site that Alec Baldwin did a commercial for I saw. The only real reason I kept watching was because his short role in Glengarry Glen Ross was one hell of an acting performance. What sparked this post was an article I read in The Los Angeles Times business section with the headline – How many people are actually watching Hulu?
Small headline about measuring online audiences remains uncertain is what really caught my attention the most. I am an unbiased content producer that continues to rely more on video on demand (VOD) and online digital distribution to computers and mobile devices for sales to viewers.
Like many independent entertainment producers which are not backed by studios and corporations I turn to the Internet to self-promote Slice Of Americana Films releases. I took notice when Keith Richman, CEO of Break.com, expressed frustration that his video site, “was dramatically underrepresented and misrepresented” by online audience measuring systems.
After reading this brilliant article by Times reporter Dawn C. Chmielewski I began think of how what is happening with media giants in terms of distributing entertainment on online to viewers pertains to the indie world. I immediately tossed out the advertisement dollars at stake because at the real independent level there’s not advertising revenue being shared with producers, if you consider Google AdSense.
Where my focus went was to the debate on the number of viewers which were really being reached online. Because underneath that argument that’s very important to firms that stream content free of charge solely to earn money from advertisers there’s an unbiased production side to the story.
As an indie producer I cannot afford to provide away free content that takes hard work, time, and money to create. You will find no advertising dollars being deposited in my own banking account to balance out the expense, pay people, and earn a living. What I really do is create entertainment that viewers enjoy and are willing to fund on VOD or digital download.
Back once again to the debate on the number of real online viewers for a niche site, are companies dependent on advertising revenue and not sales of content over stating the paying demand for online content? Or is their take on things not building a difference between online viewers that buy content or watch content free of charge?
I wish to believe that viewers are willing to fund quality entertainment from indie producers online how many people can be on hulu. Right now Slice Of Americana Films has mobile videos like Club Universe with Supermodel Joanna Krupa that sell for $1.50 a download which are doing well, especially in Japan and Poland.
There’s also a fruitful VOD run with the America’s Wildest Bachelor Parties reality series and Fantasy Striptease Private Shows via a company I will not mention. The feature films Consignment and In With Thieves that I wrote, coproduced, and directed are with distributors. Honestly, I do not get any information on how digital sales online are going. The filmmaker is obviously last to know.
Personally, i do not think DVD is really a dead format. It reminds of The Sky Is Falling with Chicken Little, but with websites hungry for advertising money sending the message. Fantasy Striptease Private Shows on DVD is performing solid sales numbers every month. Units are selling at a steady pace that tells me people still appreciate production value and not only viral videos.Read More