Typical marketing agencies use various methods to attract consumers’attention. They concentrate on traditional media channels, including television, radio, live events, and increasingly digital channels as well. Digital started in the 1990s being an internet-focused marketing channel, but has expanded lately to include in-game marketing, and in particular, mobile marketing.
Marketing agencies distinguish first by their concentrate on the handset, or, the mobile phone, as it is known by most consumers in the United States. Although a lot of marketing agencies purport to target on mobile, not all do so in the top way.
Just like other marketing channels, marketing firms distinguish by the energy of their creative. Not all mobile marketing firms will bring their own creative to the table, but all should at least manage to help brands tailor their creative – messaging, design, entertaining, etc. – to the mobile platform. Consumers experience advertising and marketing messages differently on cellular devices, so an understanding of the handset-based user experience is crucial when selected a portable marketing agency.
For example, in-game banner advertising on cellular devices is now increasingly common for free versions of applications. Aside from the obvious fact that in-game banners on mobile products are far smaller than they’re on PCs, consumers also often have much less time to see them. Mobile marketing agencies distinguish by their understanding of effective methods for capturing consumer attention and generating click-through despite the limited impression time that accompany many mobile placements.
The planet of mobile marketing is expanding rapidly, and the technologies involved with successful strategies
Agencies Send Text Messages to Their Market are no exception. Wireless, CDMA, GSM, 3G, 4G, and a number of other protocols are now actually typical, and smartphone platforms have expanded from BlackBerry to the iPhone and Android. The latter two are particularly important. Market penetration of the iPhone has increased rapidly because it launched, and with the release of the first Droid this past year, Android is now an equally ubiquitous platform. An understanding of iPhone technology is not even enough anymore, since the iPad has flourished and is attracting more eyeballs every day. Good mobile marketing agencies distinguish by their ability to develop advertising and applications across platforms, for the iPhone, iPad, and Android, and even Blackberry. Firms that cannot help clients and brands deploy campaigns on multiple platforms limit their reach from the get-go.
The technical expertise of running campaigns extends beyond the handset operating-system and platform to SMS – simple messaging service, or because so many consumers know it – text messaging. A whole lot is now able to be accomplished via txt messaging, but not with no understanding of its technical capabilities and limitations. SMS marketing is just a powerful tool – non-mobile channels can prompt consumers to text certain codes for promotions, calls-to-action at live events can engage attendees in the live action by texting with their cellular devices, and deliver straightforward marketing communications to consumers via SMS as well. Although SMS is now ubiquitous, the technological understanding of what individuals use SMS best marketing agency london for isn’t, and mobile marketing agencies distinguish themselves with a functional understanding of how to best apply texting in the context of digital marketing campaigns.
Reach and Targeting
Mobile marketing is relatively new, so it’s not at all times as easy as it is with other channels to gather needed impressions, form new goals and reach them. Although smartphone and ad-enabled application penetration is on the rise, you will find still fewer mobile-based impressions available to marketers than say, web-based impressions. Agencies therefore distinguish by two things – a) the ability to source and have as many impressions that you can, and b) the ability to source and by the proper impressions to specific clients. The latter is focused on targeting, that will be tougher when the entire pool of impressions available is smaller. However, good mobile marketing agencies will continue to work with carriers, application developers, and anyone else in the mobile value chain to complement valuable demographic and psychographic facts to their ad impressions. For example, the developer of a particular mobile game will often have good demographic data in regards to the customers who download it, and a great mobile marketing agency will look for and use that data when creating media buy recommendations to its clients.
Ultimately, mobile marketing agencies are also distinguished by the discipline and ability that distinguishes good traditional marketing agencies – a great understanding of and adherence to the marketing funnel. The platform sometimes is new, and the screen is smaller, but the fundamentals of marketing have not changed – an level of impressions will convert to level of clicks, and level of clicks will convert to quantity of purchases.
Mobile marketing agencies, like traditional marketing agencies, distinguish by their ability to help clients best target their impressions to reach the proper consumers and to generate compelling creative that’ll lead to the maximum possible click rates. Bottom line: mobile marketing agencies distinguish by their understanding of mobile-specific creative, technical expertise, and reach/targeting. However, the fundamentals of good marketing have not changed, and they affect handset screens just because they put on television screens 50 years ago.
There is a growing trend to begin reaching customers through their cell phones and you will start to see more mobile marketing companies.