Consumers have a number of options when it comes to viewing movies at home. Two of the most popular are renting movies at the neighborhood video store and renting movies via an online service. An informal survey was recently conducted on a property electronics/entertainment site concerning the movie viewing habits of website visitors. The results pointed to some of the misconceptions that still exist about online rental of DVDs by consumers which have not yet tried the service.
Participants in the survey were asked a number of questions, including how often they watch movies at home, whether or not they rent movies online, and if not, why. Nearly 28% of these responding indicated which they rent movies online. Of the remaining, the absolute most frequently cited reason for not having an online movie rental service was concern which centered around the perception that online movie rental would be more expensive than the neighborhood video store. When considering a couple of scenarios it becomes evident which method tends to be more affordable.
For people who indicated which they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the neighborhood video store would average around $7.40 whereas renting from Netflix like myflixers, should they chose the plan that has a limit of 2 movies monthly, would run $5.99. After obtaining a video at the neighborhood store the consumer would have overnight or perhaps seven days to return the movie but an online rental allows them to help keep the movie for an unlimited period of time.
For those people who responded which they view 1-3 movies each week, the savings would be more significant. For example, renting 8 movies monthly would run around $29.55 at the neighborhood store and only $14.99 online should they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For people who responded which they view 4 movies each week (averaged out to 16 per month) the common cost at the neighborhood store would be $59.04 while online rental would be $23.99 allowing the consumer “4 out at a time “.Renting by way of a service like Netflix generally doesn’t limit how many movies a person views but rather, how many movies they could have out at any given time. Therefore rentals are pretty much unlimited with many of the plans.
The second most often cited reason for not utilizing online movie rental services was that the patient rented movies on the spur of as soon as and didn’t plan ahead. Certainly renting movies online and receiving them through the mail would not allow anyone to decide at 6:00 p.m. that they wish to see The Queen and receive it so that they’ll be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is 1 business day which will seem sufficient in most instances.
The continuing future of DVD rental may be changing however as Netflix announced in early 2007 that customers would now have the choice of watching movies instantly using a streaming service that is available these days for a few movies. The service should be quicker than most download services as streaming allows viewing of the movie as it is streamed rather than waiting until download is complete. Although the full transition from the present mail delivery system to a download form of service will take time, it is clear that immediacy is only going to continue to improve. It would seem that other online movie rental services would follow suit in coming years to be able to compete.
Consumers who’ve not been initiated into the web movie rental world also may be unaware of other benefits/features of such services.
* Greater selection- An average video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This would seem to remove the issue of consumers arriving at the store only to locate that there surely is nothing there which they really want to see.
* You will find no fees related to the delivery and return of DVD’s; and there’s no planing a trip to and from the store as movies are delivered with their door or with their home via streaming.
* Movie selection is assisted by reading user reviews through online programs like Netflix.
* Trials of online movie rental services are generally risk free as there are free trials available and no cancellation fees.
* You will find never any late fees nor restrictions how long a video may be kept.
Misconceptions about online movie rental services seem to limit the participation of a substantial amount of consumers. Online movie rental probably supplies the services that most consumers want, even when they don’t really know it yet.